IT'S A BRAND NEW WORLD
Brands run it. And in this new world, they want to tell meaningful stories that WILL have a positive impact ON THEIR CUSTOMERS AND THEIR COMMUNITIES. THIS OPENS UP A WORLD OF NEW OPPORTUNITIES FOR business, humanity and the arts.
In this Brand New World, businessES will be the curatorS of art. And FILMS, BOTH long and short form, will be the primary ART FORM USED FOR DELIVERING POSITIVE IMPACT IN THE PRESENT AND ENSURING THAT PURPOSE LIVES LONG INTO THE FUTURE OF EACH BUSINESS.
at brand New World Studios, we believe that when your company’s story fulfills a need in the world, there lies your profit and your purpose. we are the first and only company devoted to helping businesses discover their greater purpose and develop and distribute their story to audiences around the world.
CREATING a film and distributing it globally PROMISES a return on investment in revenue and inspiration. For the first time, marketers will be able to CONNECT TO CUSTOMERS not just selL, BUT to inspire and guide THEM IN POSITIVELY IMPACTING THEIR COMMUNITIES. films live forever, affording BUSINESSES the ability to connect with their customers IN NEW WAYS and share their greater purpose with the world for generations to come.
Until now, commerce was focused on the life of business. IN THIS BRAND NEW WORLD, IT’S TIME TO FOCUS on the business of life.
WHAT IS PURPOSE?
YOUR PURPOSE IS NOT WHAT YOU DO, YOUR PURPOSE IS NOT WHAT YOU MAKE... YOUR PURPOSE IS YOUR 'WHY.'
PURPOSE POSITIVELY IMPACTS YOUR CUSTOMERS, YOUR COMMUNITIES AND YOUR BOTTOM LINE. IT TURNS BRANDS INTO STANDS AND ADS INTO ACTIONS.
PURPOSE CREATES ALIGNMENT, ENERGY AND MOVEMENT. IT'S THE FORCE THAT DRIVES YOU, THAT MAKES YOU A PART OF SOMETHING BIGGER THAN YOU ARE.
PURPOSE MOVES YOU BEYOND SUCCESS TO A SATISFACTION SO DEEP IT CAN ONLY COME FROM KNOWING WHAT YOU DO CAN AND WILL CHANGE THE WORLD.
TELL MEANINGFUL STORIES THAT COMMUNICATE COMPANIES’ GREATER PURPOSES TO THEIR CUSTOMERS AND POSITIVELY IMPACT LIVES.
A BRAND NEW WORLD IN WHICH EVERY COMPANY HAS REALIZED IT’S GREATER PURPOSE AND IS A FORCE FOR POSITIVE CHANGE.
CREATE PURPOSE-DRIVEN MEDIA THAT CONNECTS MAJOR CORPORATIONS, FILM-INDUSTRY LEADERS, AND THE United Nations TO POSITIVELY IMAPCT COMMUNITIES AROUND THE WORLD.
A BRAND NEW MARKETING STRATEGY
THE FIRST STEP FOR BRANDS IS TO CONNECT THEIR PURPOSE TO A STORY. IN TODAY’S WORLD, FILM AND TELEVISION ARE THE MOST POWERFUL STORIES WE TELL.
FILM IS THE MOST COST EFFECTIVE FORM MEDIA ON THE MARKET, AND FILMS ARE GUARANTEED TO LAST FOR GENERATIONS TO COME. PURPOSE INSPIRED FILMS ARE NOT 30 SECOND ADS. THEY ARE LIVING BRAND PLATFORMS.
MILLENNIALS (18 – 36 YEARS OLD) ARE THE HIGHEST CONSUMERS OF NEW MEDIA.
91% OF MILLENNIALS WILL SWITCH TO A BRAND WITH PURPOSE
A BRAND NEW INVESTMENT
Brand New World studios creates films with a company’s purpose as the central storyline.
we distribute films to worldwide audiences across multiple platforms, ensuring that each story will reach diverse new customer bases and live for generations to come.
In addition to inspiring hundreds of millions of viewers, a company will receive cash revenues from global distribution of each film as a return on their investment. investment in a Brand New World film is amortized over 7-10 years.
Brand New World films promise new customers. 91% of millennials will switch from one brand to another if they believe in the company’s purpose.
our films positively impact a company’s employees, shareholders, existing customers, future customers, and communities around the world, Not to mention the bottom line.
FOUNDER & CEO
Brand New World Studios Founder and CEO Bradley Siegel previously served as the President of Turner Entertainment Network (TNT) and Turner Classic Movies, which he created in 1994. He led TNT to its position as the #1 rated cable network on television for four consecutive years and led the TNT Originals film franchise, the original programming presenter on cable. Among the numerous awards presented to TNT programming under Siegel’s leadership include Emmys, Golden Globes, Screen Actors’ Guild Awards, Peabodys, NAACP Image and Sports Emmy Awards.
Most recently, Siegel served as President of TV One, where he was responsible for leading all business, operational and creative aspects of the network. TV One’s ratings experienced impressive growth, rising to the #1 cable network spot in his first year, achieving five consecutive quarters of year-over-year gains in primetime and posting the highest Q1 ratings in company history. Siegel was responsible for creating the network’s original movie franchise and producing 26 original movies, 10 of which reached the status of “most watched among black television viewers” across all networks. In addition, he established the network’s social media programming, which garnered the #1 trending spot on Twitter and Facebook on multiple occasions. Siegel’s final two movies for TV One became the network’s highest rated programs to date.
Before joining TV One, Siegel served as Founder and Vice Chairman of Atlanta-based UP TV, growing the network from 2,700 homes to over 70 million. Under Siegel’s leadership, UP TV original programming won multiple broadcast, promotion and design awards, including an Emmy nomination for UP TV original movie The Heart of Christmas and four NAACP Image Award nominations for UP TV original movies Raising Izzie and Somebody’s Child and UP TV original play Sugar Mommas. Siegel was responsible for designing the network’s micro-budget movie strategy and producing 58 original movies. As Founder of UP TV, Siegel partnered with Ervin “Magic” Johnson in 2012 to develop and launch ASPIRE, a television network devoted to celebrating the ground-breaking achievements of African Americans.
In his role as President of TNT for Turner Broadcasting System (TBS), Siegel was responsible for leading TNT, TBS, Cartoon Network, TCM, TNT Originals, WCW, Adult Swim and Turner Studios, in addition to creating Turner Classic Movies. During the five years that Siegel lead TNT, the operating income increased at an average annual rate of 15%, and in his last two years, the network’s EBITA exceeded $1.1 billion. Before to joining Turner, Siegel served as the Vice President of Programming and Production at American Movie Classics (AMC).
In 2018, Siegel joined Brand New World Studios as CEO with the purpose of creating the most meaningful storytelling company in the world.
FOUNDER & CHAIRMAN
Brand New World Studios Founder and Chairman Joey Reiman is known globally as the “King of Corporate Purpose.” For the past twenty-five years, he has helped Fortune 500 companies discover, articulate and activate their company and brand purpose, revolutionizing the world of business. A best-selling author, TED speaker, and Professor at Emory University’s renowned Goizueta Business School, Fast Company magazine recently named Reiman one of the 100 people who will change the way the world thinks.
Most recently, Reiman served as Founder and Chairman of the global consultancy BrightHouse, a company devoted to bringing greater purpose to the business world. Over the past decade, the world’s most prestigious businesses, including American Express, Carlsberg, Delta Air Lines, Mercedes, McDonald’s, Procter & Gamble and SunTrust, have adopted Reiman’s frameworks and methodologies for activating their company and brand purpose.
Reiman’s best-selling book, The Story of Purpose: The Path to Creating a Brighter Brand, a Greater Company and a Lasting Legacy follows in the tradition of his breakthrough business book, Thinking For a Living: Creating Ideas that Revitalize your Business, Career and Life, which created a global movement celebrating the power of ideas. His recent TED Talk, A Story of Purpose, brought this movement to the main stage.
Reiman is an institution at Emory University where he has been teaching creative and critical thinking at the Goizueta Business School since the 1990s. A frequent marketing and branding guest expert on CNN, Professor Philip Kotler calls Reiman, “The Moses of Marketing.” Reiman has been a pioneer in merging the fields of marketing and neuroscience and was recently named Senior Research Fellow at Emory University’s Medical School where he now partners with the university’s top neuroscientists for his ground-breaking research on the power of purpose.
After twenty years as BrightHouse Founder and CEO, Reiman and his consultancy joined the Boston Consulting Group (BCG) to bring even greater purpose to companies around the world. In 2017, Reiman was named a BCG Fellow, a title reserved for the most accomplished thought leaders of their time.
In 2018, Reiman founded Brand New World Studios with the purpose of creating the most meaningful storytelling company in the world.
DR. ISABELLA ALEXANDER-NATHANI
CHIEF GLOBAL IMPACT OFFICER & REPRESENTATIVE TO THE UNITED NATIONS
Dr. Isabella Alexander-Nathani is the Chief Global Impact Officer and Representative to the United Nations at Brand New World Studios. She is focused on connecting each Brand New World Studios film to one of the UN Sustainable Development Goals and designing global social impact campaigns that ensure the positive and sustainable impact of each project on marginalized communities around the world.
Before joining Brand New World Studios, Dr. Alexander-Nathani built her career as an award-winning writer, documentary filmmaker, and human rights activist. She is motivated by her belief that storytelling has the power to humanize complex political issues and establish common ground across difference. Trained as a cultural anthropologist, she strives to lift the voices of marginalized populations and communicate her research to diverse audiences, inspiring positive action at the community level and sustainable change at the policy level.
Her latest book, Burning at Europe’s Borders: Migration in the Age of Border Externalization (Oxford University Press, January 2020) and documentary film, The Burning: The Untold Story of Africa’s Migrant Crisis (Small World Films, Summer 2020) uncover the human sides of our global migrant and refugee crisis. Dr. Alexander-Nathani’s work has been featured on BBC, CNN and VICE, and she is a regular contributor to NPR, PRI and SAPIENS, where she writes a monthly column called “Borders.” Her recent speaking programs have brought her to stages across three continents, including the 63rd session of the United Nations General Assembly and the 2018 Parliament of the World’s Religions, where she delivered keynote addresses on international human rights and brought together audiences of more than 10,000 people.
Dr. Alexander-Nathani continues to serve as the Founder and CEO of Small World Films, an independent production studio focused on social impact storytelling. There, she brings together teams of artists and scientists, combining grounded social science research and creative multimedia to design cross-cultural educational campaigns and advocate for policy change in countries around the world.
She is proud to serve on the Advisory Board for multiple non-profit organizations, including The Global Village Project, the first school designed specifically for refugee girls, Stories Found, an organization bringing film education to communities across Africa, and SAPIENS, a digital journal connecting social science research to the public.
Dr. Alexander-Nathani has spent the past decade living and working between the US, Europe and Africa. She earned her degrees from New York University (BA), the University of Chicago (MA), Emory University (MA, PhD), and the Spéos Institute in France (MFA), and she has held faculty positions in the Departments of Anthropology and Film Studies at Emory University and in the Department of Social Sciences at Université Mohammed V, Morocco’s National University.
In 2019, Dr. Alexander-Nathani joined Brand New World Studios, the most meaningful storytelling company in the world.
DIRECTOR OF PRODUCTION
Kevin Wagner is the Director of Production at Brand New World Studios. With over 30 years of experience, he has built his career on telling the story, building the brand and engaging the viewer. After writing and producing award-winning films for Warner Brothers, Universal, Paramount and Disney, Miramax recruited him as Vice President of Creative Advertising. At Miramax, he oversaw theatrical trailers for films including The English Patient, Sling Blade and Scream. Wagner later led award-winning teams for Tribune Creative Services and Turner Broadcasting System (TBS). Most recently, he served as Senior Vice President of Creative Services for Atlanta-based UP TV and ASPIRE, a television network devoted to celebrating the ground-breaking achievements of African Americans. Throughout his career, Wagner has been awarded multiple Emmys, Promax Awards, Mark Awards and a New York Film Festival Award.
In 2019, Wagner joined Brand New World Studios, the most meaningful storytelling company in the world.
DIRECTOR OF PURPOSE
Joanna Durr is the Director of Purpose at Brand New World Studios. Over the course of her career, she has worked as both a chief executive officer and independent consultant with Fortune 500 companies, including The Coca-Cola Company, Children’s Healthcare of Atlanta, The Home Depot, and Newell Brands, as well as with promising start-ups across diverse industries. Durr began her career as a strategist with BrightHouse, a global ideation consultancy. As one of the first members of the BrightHouse team, she was a pioneer in developing a processes to identify, articulate and activate the concept of purpose. She was later recruited as the Director of Marketing for Newell Brands, the $2.5B home and family business that includes Rubbermaid, Graco, Calphalon, Levelor, Coleman, and Goody among its brands, and went on to become their Vice President of Purpose. In her most recent role as a consultant, Durr is sought out for her proven success record, impacting the profit margins and cultures of the companies she works through improved product mix, marketing, and employee engagement, recruiting and training programs.
In 2019, Durr joined Brand New World Studios, the most meaningful storytelling company in the world.
BOARD OF DIRECTORS
Former COO of Time Warner Cable, and Founder & CEO LCH Enterprises, LLC.
Former chairman, president, and CEO of Procter & Gamble, and 8th United States Secretary of Veterans Affairs.