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WHAT IS PURPOSE?

YOUR PURPOSE IS NOT WHAT YOU DO, YOUR PURPOSE IS NOT WHAT YOU MAKE... YOUR PURPOSE IS YOUR 'WHY.'

PURPOSE POSITIVELY IMPACTS YOUR CUSTOMERS, YOUR COMMUNITIES AND YOUR BOTTOM LINE. IT TURNS BRANDS INTO STANDS AND ADS INTO ACTIONS.

PURPOSE CREATES ALIGNMENT, ENERGY AND MOVEMENT. IT'S THE FORCE THAT DRIVES YOU, THAT MAKES YOU A PART OF SOMETHING BIGGER THAN YOU ARE.

PURPOSE MOVES YOU BEYOND SUCCESS TO A SATISFACTION SO DEEP IT CAN ONLY COME FROM KNOWING WHAT YOU DO CAN AND WILL CHANGE THE WORLD.