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WHY PURPOSE IS IMPORTANT

PURPOSE IS NOT WHAT YOU MAKE, IT'S NOT WHERE YOU'RE GOING...PURPOSE IS YOUR 'WHY.'

PURPOSE POSITIVELY IMPACTS SOCIETY AND THE BOTTOM LINE. IT TURNS BRANDS INTO STANDS, ADS INTO ACTIONS.

PURPOSE CREATES ALIGNMENT, ENERGY AND MOVEMENT. IT'S A FORCE THAT DRIVES YOU. IT MAKES YOU PART OF SOMETHING BIGGER.

PURPOSE HELPS YOU MOVE BEYOND SUCCESS TO A SATISFACTION SO DEEP IT CAN ONLY COME FROM KNOWING THAT THE WORK YOU DO CAN/WILL CHANGE THE WORLD.